Eurow® is currently engaged in research and development around new technologies which will allow man made fibers to decompose in a landfill at the same or similar speed as a natural fiber like cotton.
Once the technology is proven effective at industrial scale, we will issue a Blue Fiber™ label to certain products. Eurow® products will be first. Eventually other manufacturers' products manufactured with Blue Fiber™ technology will be allowed to carry the distinctive mark.
The word Blue in the name Blue Fiber is used to suggest and promote the use of ocean friendly textile fibers™, which is the motto associated with our Blue Fiber™ technology.