Selective Distribution and Pricing Policy

Selective Distribution & Pricing Policy

1. Purpose

To ensure fair market competition, brand integrity, and price stability, Eurow & O’Reilly Corp.establishes this policy governing the sale and distribution of its products. This policy applies to all distributors, wholesalers, and resellers.

2. Authorized Reseller Requirements

To qualify as an authorized reseller, businesses must:

• Sell products in a manner that aligns with brand positioning and customer experience standards.
• Obtain prior approval for listing or causing the listing of products on third-party marketplaces.
• Provide quality customer service and accurate product representation.

3. Pricing & Market Competition

• Resellers must not engage in aggressive price undercutting that devalues the brand.
• Eurow reserves the right to review and terminate relationships with resellers who engage in excessive discounting.

4. Restrictions on Unauthorized Online Sales

• Selling or causing the sale on unauthorized online platforms or at unsanctioned price points is grounds for termination of supply agreements.
• Resellers must provide full disclosure of all online and offline sales channels.

5. Enforcement & Termination Rights

• Eurow retains the right to refuse sales to any reseller that:
• Fails to comply with pricing guidelines.
• Engages in unauthorized online resale.
• Disrupts market pricing through unapproved discounts.
• Termination of sales may occur at Eurow’s sole discretion.

6. Amendments & Modifications

This policy may be updated periodically to reflect market conditions and business priorities. Compliance with these terms is required to maintain an active reseller relationship.